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		<title>The good news*-establish to the market more new advertising channels (We Do*)</title>
		<link>http://greenmecca.wordpress.com/2009/10/02/the-good-news-establish-to-the-market-more-new-advertising-channels-we-do/</link>
		<comments>http://greenmecca.wordpress.com/2009/10/02/the-good-news-establish-to-the-market-more-new-advertising-channels-we-do/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 17:42:29 +0000</pubDate>
		<dc:creator>greenmecca</dc:creator>
				<category><![CDATA[green/mecca*]]></category>
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		<description><![CDATA[The bad news*   Traditional forms of advertising are becoming less effective because consumers used to ignore them. The good news* Establish to the market more new advertising channels. Advertise on sliding rails.Sliding escalator handrails &#8211; innovation for your advertising! Your service / product are given a great opportunity to break out of the other background. You are given the chance [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=greenmecca.wordpress.com&amp;blog=9090619&amp;post=106&amp;subd=greenmecca&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-115" title="green/mecca*" src="http://greenmecca.files.wordpress.com/2009/10/picture-9.png?w=678&#038;h=146" alt="green/mecca*" width="678" height="146" /></p>
<ul>
<li>The bad news*   <span style="color:#888888;">Traditional forms of advertising are becoming less effective because consumers used to ignore them.</span></li>
<li>The good news* <span style="color:#888888;">E</span><span style="color:#888888;">stablish to the market more new advertising channels.</span></li>
</ul>
<p><span style="color:#888888;">Advertise on sliding rails.Sliding escalator handrails &#8211; innovation for your advertising! Your service / product are given a great opportunity to break out of the other background. You are given the chance to become noticed! Our proposed marketing channel gives a great feasibility to &#8220;catch&#8221; the customer, rather than simply allow it to slip by. </span></p>
<p><span style="text-decoration:none;"> </span></p>
<p><span style="text-decoration:none;">So</span>me of our advantages:</p>
<ul>
<li><span style="color:#888888;"> Leave a good impression!</span></li>
<li><span style="color:#888888;"> An innovative advertising placement-there haven’t been seen anything like that</span></li>
<li><span style="color:#888888;">A great opportunity to reach potential customers<br />
about 30 seconds in length</span></li>
<li><span style="color:#888888;"><span id="more-106"></span><br />
</span></li>
</ul>
<p><span style="text-decoration:none;">Benefits for cos</span>tumers<span style="text-decoration:none;">:</span></p>
<ul>
<li><span style="color:#888888;">The more enjoyable trip with escalator</span></li>
<li><span style="color:#888888;">An interesting environment</span></li>
<li><span style="color:#888888;"> Food for thought &#8211; your ad is exposed </span></li>
<li><span style="color:#888888;"> Clean escalator handles</span><span style="text-decoration:underline;"> </span></li>
</ul>
<p>What you get:</p>
<ul>
<li><span style="color:#888888;">Targeted audience.</span></li>
<li><span style="color:#888888;">New advertising channel.</span></li>
<li><span style="color:#888888;"> Increasing your income! </span></li>
<li><span style="color:#888888;">Advertising costs start to justify itself! </span></li>
<li><span style="color:#888888;">More efficient &#8211; a personal communication with the customer!</span></li>
<li><span style="color:#888888;"> Great advertising space! </span></li>
<li><span style="color:#888888;">You get ads that stand out to the surrounding wallpaper! </span></li>
</ul>
<p>Our service includes:</p>
<ul>
<li><span style="color:#888888;"> Design and layout preparation </span></li>
<li><span style="color:#888888;">Advertising material production</span></li>
<li><span style="color:#888888;">Promotional materials installation</span></li>
<li><span style="color:#888888;">Coordination of Advertising campaigns and visual reports to clients</span></li>
<li><span style="color:#888888;">All necessary formalities for successful advertising campaign </span></li>
</ul>
<p>Why is this marketing channel is so effective?</p>
<ul>
<li><span style="color:#888888;">Potential clients face your ad every day </span></li>
<li><span style="color:#888888;"> Innovative and unprecedented marketing channel </span></li>
<li><span style="color:#888888;">easily be pegged to the customer&#8217;s attention </span></li>
<li><span style="color:#888888;"> Direct contact with potential customers </span></li>
<li><span style="color:#888888;">Potential client has no chance to escape or ignore your ads </span></li>
</ul>
<p>Feel free to contact <span style="margin:0;padding:0;"><span style="color:#99cc00;"><a href="http://www.greenmecca.info/" target="_blank"><span style="color:#99cc00;">green/mecca</span></a><span style="color:#99cc00;">*</span></span></span></p>
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		<title>New media parking lots &#8211; (We Do*)</title>
		<link>http://greenmecca.wordpress.com/2009/09/25/new-media-parking-lots/</link>
		<comments>http://greenmecca.wordpress.com/2009/09/25/new-media-parking-lots/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 00:11:25 +0000</pubDate>
		<dc:creator>greenmecca</dc:creator>
				<category><![CDATA[green/mecca*]]></category>
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		<guid isPermaLink="false">http://greenmecca.wordpress.com/?p=77</guid>
		<description><![CDATA[Collaboration offer* A D S T R I P E S ? Ad stripes are slip-resistant, fully insured, printed vinyl which cover existing painted parking stripes.The adhesive firmly bonds ad stripes to the existing painted stripe, yet can be removed without damaging the surface. This advertising mes-sages are unobtrusive from public right-of-way areas, yet highly effective when standing over ad [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=greenmecca.wordpress.com&amp;blog=9090619&amp;post=77&amp;subd=greenmecca&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h3>Collaboration offer*</h3>
<div><img class="aligncenter size-full wp-image-100" title="line" src="http://greenmecca.files.wordpress.com/2009/09/picture-10-11.png?w=290&#038;h=437" alt="line" width="290" height="437" /></div>
<h3>A D S T R I P E S ?</h3>
<p><span style="color:#888888;">Ad stripes are slip-resistant, fully insured, printed vinyl which cover existing painted parking stripes.The adhesive firmly bonds ad stripes to the existing painted stripe, yet can be removed without damaging the surface. This advertising mes-sages are unobtrusive from public right-of-way areas, yet highly effective when standing over ad stripes.Ad stripes are weather resistant and provide excellent reflectivity and color retention. Experience has shown that these stripes will show no appreciable fading, lifting, <span style="color:#000000;"><span style="color:#888888;">shrinkage or chipping when applied according to Advertising&#8217;s recommendations. All ad stripes are fu<span style="color:#888888;">lly insured</span></span><span style="color:#888888;">.</span></span></span></p>
<div><span style="color:#808080;"><br />
</span></div>
<div><span style="color:#808080;"><img class="aligncenter size-full wp-image-102" title="m&amp;m's" src="http://greenmecca.files.wordpress.com/2009/09/mms1.png?w=720&#038;h=21" alt="m&amp;m's" width="720" height="21" /><br />
</span></div>
<div><span style="color:#808080;"> </span></div>
<div><strong>O V E R V I E W.</strong></div>
<p><span style="color:#888888;">Why are advertisers jumping at the chance to use parking lots to increase sales? That&#8217;s where the consumers <span id="more-77"></span>are! The audience is captive and they are walking wallets in the mood to spend all that disposable income. Parking lots are a previously untapped near point-of-sale medium. Ad stripes communicate visual impressions that influence consumer purchase behavior prior to entering an establishment. Over 60% of all consumer purchases are impulse in nature. Advertising is the only company to recognize this enormous opportunity to enable corporations to gain a decisive marketing advantage. Using our proprietary technology, has developed a durable process that is easy to apply, meets advertisers&#8217; requirements to reproduce high resolution graphics, and can stand up to nearly anything Mother Nature can throw its way. No other advertising medium gets this close and is this accurate in pinpointing a company&#8217;s target market. This gives advertisers an enormous advantage resulting in increased sales and less wasted advertising on mediums such as billboards, print, radio and television.</span></p>
<p><span style="color:#888888;"><br />
</span></p>
<h3>H o w d o e s i t l o o k ? !</h3>

<a href='http://greenmecca.wordpress.com/2009/09/25/new-media-parking-lots/picture-10-1-2/' title='line'><img width="99" height="150" src="http://greenmecca.files.wordpress.com/2009/09/picture-10-11.png?w=99&#038;h=150" class="attachment-thumbnail" alt="line" title="line" /></a>
<a href='http://greenmecca.wordpress.com/2009/09/25/new-media-parking-lots/mms/' title='m&amp;m&#039;s'><img width="150" height="4" src="http://greenmecca.files.wordpress.com/2009/09/mms1.png?w=150&#038;h=4" class="attachment-thumbnail" alt="m&amp;m&#039;s" title="m&amp;m&#039;s" /></a>
<a href='http://greenmecca.wordpress.com/2009/09/25/new-media-parking-lots/bmw/' title='BMW'><img width="150" height="96" src="http://greenmecca.files.wordpress.com/2009/09/bmw.jpg?w=150&#038;h=96" class="attachment-thumbnail" alt="BMW" title="BMW" /></a>
<a href='http://greenmecca.wordpress.com/2009/09/25/new-media-parking-lots/zz1/' title='ZZ'><img width="150" height="105" src="http://greenmecca.files.wordpress.com/2009/09/zz1.jpg?w=150&#038;h=105" class="attachment-thumbnail" alt="ZZ" title="ZZ" /></a>
<a href='http://greenmecca.wordpress.com/2009/09/25/new-media-parking-lots/coca-cola-2/' title='coca-cola'><img width="150" height="100" src="http://greenmecca.files.wordpress.com/2009/09/coca-cola1.jpg?w=150&#038;h=100" class="attachment-thumbnail" alt="coca-cola" title="coca-cola" /></a>
<a href='http://greenmecca.wordpress.com/2009/09/25/new-media-parking-lots/coca-cola/' title='coca-cola'><img width="150" height="100" src="http://greenmecca.files.wordpress.com/2009/09/coca-cola.jpg?w=150&#038;h=100" class="attachment-thumbnail" alt="coca-cola" title="coca-cola" /></a>
<a href='http://greenmecca.wordpress.com/2009/09/25/new-media-parking-lots/bite_v/' title='bite'><img width="150" height="100" src="http://greenmecca.files.wordpress.com/2009/09/bite_v.jpg?w=150&#038;h=100" class="attachment-thumbnail" alt="bite" title="bite" /></a>
<a href='http://greenmecca.wordpress.com/2009/09/25/new-media-parking-lots/mms-2/' title='MMs'><img width="150" height="87" src="http://greenmecca.files.wordpress.com/2009/09/mms.jpg?w=150&#038;h=87" class="attachment-thumbnail" alt="MMs" title="MMs" /></a>

<h3><strong>Benefits :</strong></h3>
<p><span style="color:#808080;">* </span><span style="color:#808080;">This audience is captive, diverse and in the mood to spend money. Also known as walking wallets needing to spend disposable income!</span></p>
<p><span style="color:#808080;">* </span><span style="color:#808080;">Parking lots are a previously untapped near point-of-sale medium.</span></p>
<p><span style="color:#808080;">*</span><span style="color:#808080;"> Over 60% of all consumer purchases are impulse in nature. Ad stripes provides thousands with miniature billboards of opportunity to make lasting       impressions prior to entering a store or mall.</span></p>
<p><span style="color:#808080;">* </span><span style="color:#808080;">Advertising is the most specifically targeted of all mediums. No other advertising media is this accurate in pinpointing a company&#8217;s target market. We can deliver a target that is as narrow or broad as anyone can imagine.</span></p>
<p><span style="color:#808080;">* </span><span style="color:#808080;">This targeted approach gives the advertiser an enormous advantage resulting in increased sales and less wasted advertising on mediums such as billboards, print, radio and television.</span></p>
<p><span style="color:#808080;">*</span><span style="color:#808080;"> There is ample flexibility to change messages to support current campaigns, promotions, and anything else the advertiser needs.</span></p>
<p><span style="color:#808080;">* </span><span style="color:#808080;">Rotating or updating messages on a frequent basis allows advertisers to enhance the creativity and effectiveness of their campaigns. Additional message tie-ins with holidays and other calendar events are also effective strategies to generate additional momentum behind the message.</span></p>
<p><span style="color:#808080;">*</span><span style="color:#808080;"> While entering a parking lot, searching for a space, parking, stepping out, and then walking to their destination, a consumer will see between 1 and 30 stripes. With the return trip back to the car, this may double the number of impressions per visit. This unique method of creating impressions will grab attention despite the overload of message caused by traditional marketing mediums.</span></p>
<h3><span style="color:#808080;"><span style="color:#000000;">PA R K N G L O T S </span><span style="color:#000000;">.</span></span></h3>
<p><span style="color:#808080;"><span style="color:#000000;"><span style="color:#808080;">On summer season ad stripes will be placed on trade center parking lots by RIMI, SUPERNETO, MAXIMA. In other seasons they will locate on multi-storey parkings by trade centers - SPICE, STOCKMAN, ALFA, DOMINA, OLIMPIJA, MOLS, SKY &amp; MORE, MC2</span></span></span></p>
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		<title>Good Brands Report 2009</title>
		<link>http://greenmecca.wordpress.com/2009/09/17/52/</link>
		<comments>http://greenmecca.wordpress.com/2009/09/17/52/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 17:46:57 +0000</pubDate>
		<dc:creator>greenmecca</dc:creator>
				<category><![CDATA[PSFK]]></category>
		<category><![CDATA[Brands Report]]></category>
		<category><![CDATA[Good Brands]]></category>
		<category><![CDATA[Report]]></category>
		<category><![CDATA[top]]></category>

		<guid isPermaLink="false">http://greenmecca.wordpress.com/2009/09/17/52/</guid>
		<description><![CDATA[The Good Brands Report of 2009 is a celebration of leadership during this challenging year. Those who made it onto the list are businesses from which we should learn. They are not just the well-known brands of the day, but also companies that lead by example in innovation, environmental consciousness, and social policy. We started our search [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=greenmecca.wordpress.com&amp;blog=9090619&amp;post=52&amp;subd=greenmecca&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img style="visibility:hidden;width:0;height:0;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bHQ9MTI1MzIxMzIxNjU2MSZwdD*xMjUzMjEzMjY3ODQ3JnA9MTAxOTEmZD1XRl9lbWJlZF9kb2N1bWVudCZuPXdvcmRwcmVzcyZnPTImbz**MTcxODI3MDNiOWU*MzlmYjIwNGQwZGExMTkxNTlhMSZvZj*w.gif" border="0" alt="" width="0" height="0" /></p>
<div id="__ss_1816332" style="width:477px;text-align:left;">
<p style="font-size:15px;line-height:22px;text-align:center;margin:18px 0;padding:0;"><img class="aligncenter size-full wp-image-104" title="good brand" src="http://greenmecca.files.wordpress.com/2009/09/picture-1.png?w=365&#038;h=139" alt="good brand" width="365" height="139" /></p>
<p style="font-size:15px;line-height:22px;margin:18px 0;padding:0;"><span style="color:#888888;">The Good Brands Report of 2009 is a celebration of leadership during this challenging year. Those who made it onto the list are businesses from which we should learn. They are not just the well-known brands of the day, but also companies that lead by example in innovation, environmental consciousness, and social policy. We started our search for the Good Brands of 2009 by looking at the companies we were writing about on PSFK.com throughout this year.</span></p>
<p style="font-size:15px;line-height:22px;text-align:center;margin:18px 0;padding:0;">
<p style="font-size:15px;line-height:22px;margin:18px 0;padding:0;"><span style="color:#888888;">Then, we asked a panel of cross-industry global<br />
experts from the</span> <a style="color:#663399;text-decoration:none;" href="http://purplelist.com/" target="_blank">Purple List</a> <span style="color:#888888;">to tell us which of 40 common brands on PSFK were considered ‘Good’.</span></p>

<a href='http://greenmecca.wordpress.com/2009/09/17/52/picture-15/' title='Good Brand'><img width="60" height="150" src="http://greenmecca.files.wordpress.com/2009/09/picture-15.png?w=60&#038;h=150" class="attachment-thumbnail" alt="Good Brand" title="Good Brand" /></a>
<a href='http://greenmecca.wordpress.com/2009/09/17/52/picture-17/' title='Good Brand List'><img width="125" height="150" src="http://greenmecca.files.wordpress.com/2009/09/picture-17.png?w=125&#038;h=150" class="attachment-thumbnail" alt="Good Brand List" title="Good Brand List" /></a>
<a href='http://greenmecca.wordpress.com/2009/09/17/52/picture-1/' title='good brand'><img width="150" height="56" src="http://greenmecca.files.wordpress.com/2009/09/picture-1.png?w=150&#038;h=56" class="attachment-thumbnail" alt="good brand" title="good brand" /></a>

<p style="font-size:15px;line-height:22px;margin:18px 0;padding:0;"><span style="font-weight:bold;">Key Findings</span></p>
<p style="font-size:15px;line-height:22px;margin:18px 0;padding:0;"><span style="color:#888888;">There are a number of common traits shared by the Good Brands.<span id="more-52"></span> The list below provides some insight into what makes these brands special.</span></p>
<p style="font-size:15px;line-height:22px;margin:18px 0;padding:0;"><span style="font-weight:bold;">Utility</span> – <span style="color:#888888;">Aim to enhance your usefulness for the consumer. In doing so, look not only at your product or service, but the eco-system that surrounds it.</span><span style="font-weight:bold;"> </span></p>
<p style="font-size:15px;line-height:22px;margin:18px 0;padding:0;"><span style="font-weight:bold;">Experimentation</span> – <span style="color:#888888;">Constant innovation is the essential element of growth. Continual- ly push the boundaries of your offering and create ancillary products.</span></p>
<p style="font-size:15px;line-height:22px;margin:18px 0;padding:0;"><span style="font-weight:bold;">Design</span> – <span style="color:#888888;">Premium aesthetics coupled with consistent delivery wins every time. A premium experience can be applied to any product or service, no matter where it sits on the price spectrum. Make your audience feel valued, encouraging them to include you as part of their identity.</span></p>
<p style="font-size:15px;line-height:22px;margin:18px 0;padding:0;"><span style="font-weight:bold;">Community and listening</span> – <span style="color:#888888;">Create a sense of community for your customers. Actively engage them and listen to what they have to say. They are the best source of guidance for improved service.</span></p>
<p style="font-size:15px;line-height:22px;margin:18px 0;padding:0;"><span style="font-weight:bold;">Change the model</span> – <span style="color:#888888;">Look at your consumers’ eco-system of needs and change your business model to suit them.</span></p>
<p style="font-size:15px;line-height:22px;margin:18px 0;padding:0;"><span style="font-weight:bold;">Beyond the 30 second ad</span> – <span style="color:#888888;">Of the top 100 largest advertising spenders in 2008, none of them made it onto this list. Instead of spending money on advertising, leverage the existing community that’s involved with your brand to promote your products and services.</span></p>
<p style="font-size:15px;line-height:22px;margin:18px 0;padding:0;"><span style="font-weight:bold;">Environmental priorities </span>- <span style="color:#888888;">Brands in the lower half of the list lose points prizing innovation over environmental responsibility. Build in sustainable practices wherever you can in your brand’s eco-system.</span></p>
<p style="font-size:15px;line-height:22px;margin:18px 0;padding:0;">VIA <a style="color:#663399;text-decoration:none;" href="http://www.psfk.com/psfk-good-brands-report-2009"> PSFK page</a>.</p>
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		<title>The Main Idea*</title>
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		<pubDate>Fri, 11 Sep 2009 16:25:56 +0000</pubDate>
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		<description><![CDATA[The Main Idea- Is it strong enough, surprising, astonishing, clever, and has never been seen before? Because we are online we have to be more creative.I don&#8217;t think it&#8217;s quite as black and white as that. I do believe that one way to have a destiny is to choose one.We live in a world where [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=greenmecca.wordpress.com&amp;blog=9090619&amp;post=39&amp;subd=greenmecca&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The Main Idea- Is it strong enough, surprising, astonishing, clever, and has never been seen before?<br />
Because we are online we have to be more creative.I don&#8217;t think it&#8217;s quite as black and white as that. I do believe that one way to have a destiny is to choose one.We live in a world where action is what counts. But I also think that there are circumstances that get in our way.New Brave World with unimaginable number of interactive potential&#8230;is to use digital form of interactive communication.</p>
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