New media parking lots – (We Do*)

Collaboration offer*

A D S T R I P E S ?

Ad stripes are slip-resistant, fully insured, printed vinyl which cover existing painted parking stripes.The adhesive firmly bonds ad stripes to the existing painted stripe, yet can be removed without damaging the surface. This advertising mes-sages are unobtrusive from public right-of-way areas, yet highly effective when standing over ad stripes.Ad stripes are weather resistant and provide excellent reflectivity and color retention. Experience has shown that these stripes will show no appreciable fading, lifting, shrinkage or chipping when applied according to Advertising’s recommendations. All ad stripes are fully insured.

O V E R V I E W.

Why are advertisers jumping at the chance to use parking lots to increase sales? That’s where the consumers are! The audience is captive and they are walking wallets in the mood to spend all that disposable income. Parking lots are a previously untapped near point-of-sale medium. Ad stripes communicate visual impressions that influence consumer purchase behavior prior to entering an establishment. Over 60% of all consumer purchases are impulse in nature. Advertising is the only company to recognize this enormous opportunity to enable corporations to gain a decisive marketing advantage. Using our proprietary technology, has developed a durable process that is easy to apply, meets advertisers’ requirements to reproduce high resolution graphics, and can stand up to nearly anything Mother Nature can throw its way. No other advertising medium gets this close and is this accurate in pinpointing a company’s target market. This gives advertisers an enormous advantage resulting in increased sales and less wasted advertising on mediums such as billboards, print, radio and television.

H o w d o e s i t l o o k ? !

Benefits :

* This audience is captive, diverse and in the mood to spend money. Also known as walking wallets needing to spend disposable income!

* Parking lots are a previously untapped near point-of-sale medium.

* Over 60% of all consumer purchases are impulse in nature. Ad stripes provides thousands with miniature billboards of opportunity to make lasting       impressions prior to entering a store or mall.

* Advertising is the most specifically targeted of all mediums. No other advertising media is this accurate in pinpointing a company’s target market. We can deliver a target that is as narrow or broad as anyone can imagine.

* This targeted approach gives the advertiser an enormous advantage resulting in increased sales and less wasted advertising on mediums such as billboards, print, radio and television.

* There is ample flexibility to change messages to support current campaigns, promotions, and anything else the advertiser needs.

* Rotating or updating messages on a frequent basis allows advertisers to enhance the creativity and effectiveness of their campaigns. Additional message tie-ins with holidays and other calendar events are also effective strategies to generate additional momentum behind the message.

* While entering a parking lot, searching for a space, parking, stepping out, and then walking to their destination, a consumer will see between 1 and 30 stripes. With the return trip back to the car, this may double the number of impressions per visit. This unique method of creating impressions will grab attention despite the overload of message caused by traditional marketing mediums.

PA R K N G L O T S .

On summer season ad stripes will be placed on trade center parking lots by RIMI, SUPERNETO, MAXIMA. In other seasons they will locate on multi-storey parkings by trade centers - SPICE, STOCKMAN, ALFA, DOMINA, OLIMPIJA, MOLS, SKY & MORE, MC2

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